Nixing Technical Jargon to Clarify a Unique Story

Challenge

Linc needed to sharpen its competitive positioning and simplify technical jargon to better resonate with CX buyers.

Solution

First, we started with simpler product messaging by creating a framework that moved away from complex technical jargon, making its competitive differentiation clear and compelling. Instead of leading with "patented NLU models," we began to explain why their vertical AI models were so important: they understood more nuanced retail-specific customer needs, much faster.

With this refined messaging, we developed new website pages, an updated sales pitch deck, a net-new technology page, and targeted use case pages that clearly defined the business problems solved with the chat solution. Altogether, these messaging changes elevated Linc's unique value proposition, making its strengths more accessible and resonant with enterprise e-commerce buyers.

With a clearly differentiated product story, Linc was able to position itself in front of interested parent companies for acquisition, and ultimately made a successful exit in January of 2024.